The New York Times refers to SuperM

The New York Times refers to SuperM's gimmick

K-Pop Group SuperM Takes a Rare Path to No. 1: CD Sales

The boy band’s “The 1st Mini Album ‘SuperM'” arrived with packaging variations and bundles, resulting in a strong debut sales week, but modest streaming numbers.

Once upon a time, music fans bought hundreds of millions of CDs each year, fueling lavish industry profits. Nowadays, with streaming the dominant format — but with each click bringing infinitesimal royalties — artists and their record companies must come up with all sorts of gimmicks to sell those gleaming plastic discs, which can help boost an album’s position on the weekly Billboard chart.

Over the last couple of months, the chart has been a showcase of some ingenious tactics. Taylor Swift offered four deluxe versions of her album “Lover” at Target stores, while the metal band Tool sold 88,000 CDs in its first week as part of a $45 foldout package that included a four-inch HD video screen.

But now a K-pop supergroup has truly pushed the envelope: SuperM — a seven-member boy band whose existence was announced just two months ago — topped Billboard’s latest album chart with a seven-track EP that was sold in an array of CD versions and bundle deals.

SuperM’s debut, “The 1st Mini Album ‘SuperM’,” opened at No. 1 with 164,000 album sales and a modest 4.9 million streams, according to Nielsen. Of those album sales, 113,000 were CDs and 51,000 were digital downloads.

The CD version came in eight packaging variations, one for each member of the group (plus a “united” version), which included a variety of posters and collectible cards. The group’s fans took to social media to display the many versions they acquired.

“The 1st Mini Album” was also available as part of more than 60 sales bundles for merchandise and concert tickets, which featured items like T-shirts enabled with augmented reality: point a smartphone at the shirt using a special app, and the SuperM member pictured on it becomes animated. Tactics like these have become increasingly common, but also raised concerns in the industry about distorting the weekly charts.

By comparison, the No. 2 album this week, “Over It” by the Atlanta singer Summer Walker, was a streaming smash, but with minimal album sales. “Over It” was streamed 155 million times, yet sold just 14,000 copies as a complete album.

Post Malone’s “Hollywood’s Bleeding” fell one spot to No. 3, while “Kirk” by the rapper DaBaby — last week’s top album — fell to No. 4. Swift’s “Lover” holds at No. 5 in its seventh week out.

cr The New York Times

original post: theqoo

1. I’m concerned about its adverse effects on K-Pop in the future

2. I really feel ashamed;;

3. I’m ashamed, why did they call themselves the K-Pop Avengers?

4. In the future, not only this group, but also the K-pop industry will look worse in the eyes of foreign media

5. The US media criticized SuperM after having the chart results yesterday. I like the members but I really hate the way SM does

6. I’m ashamed. K-pop’s image is getting worse because of this

7. K-pop’s image is being ruined

8. I don’t understand their fans shielding this. In short, if Chinese or Japanese singers top the Billboard 200 in this way, wouldn’t we curse them? If you change your position, you will find the correct answer…

9. Really … I feel bad for other singers who have worked hard

10. It’s ridiculous that the biggest agency in Kpop is destroying the image of Kpop abroad

original post: theqoo

1. Don’t call them K-Pop. They debut in the US. What kind of K-Pop is that?

2. What did they do to K-Pop like this? Is there anything good to celebrate? Streaming and MV views are so low that even fans don’t want to listen … Did they know they made the whole world laugh at K-Pop?

3. It’s a tweet from June and Billboard seems to be aware of the problems with bundles and merchandise, so I hope it will be corrected.

4. Gimmickry … It’s annoying and embarrassing when foreign media talk about Kpop like that

5. Damn it, is SM crazy?

6. After all, they want to take first place and then get the swear words back, and hurt the members. How will it affect Kpop in the US?

7. Korea’s biggest entertainment company made the group debut and called them the K-Pop Avengers, so the K-Pop image is currently being ruined.

8. It’s not illegal, but it’s an excessive trick.

9. I feel bad for the other groups; Other groups are gradually expanding on the scale of their tour and fandom … And suddenly SM threw cold water at them.

10. Japanese people are calling them Korean scammers … I have never felt humiliating like this

Categories: Theqoo