The representative works of SM and YG’s creative directors

SM Min Heejin (currently with Big Hit)

YG Sinxity (currently with an affiliate of Naver)

original post: theqoo

1. Min Heejin is legendary

2. Min Heejin worked perfectly with SHINee and f(x). From 2013 to 2015 was her peak period. After that, although she put in a lot of effort, there wasn’t any change in style

3. Seriously ㅜㅜㅜㅜ I really hate YG but they’re so good at choosing songs and concepts ㅠㅠ I just hope they all leave YG ㅜㅜㅜㅜ Why are they all my style ㅠㅠ

4. Min Heejin suited Shinee and f(x) perfectly, but the way she just copy pasted for the rest of the groups is just too severe

5. I really like AKMU’s refreshing concept

6. Jaehyun’s poetic beauty wasn’t Min Heejin

7. Even though her copy paste was a bit severe, I like everything directed by Min Heejin

8. Min Heejin likes freckles..?

9. I like Bobby’s solo album concept

10. These concepts of YG are so popular

Categories: Theqoo