Another article from local media regarding SuperM’s first place on Billboard
“They should create a Billboard top merch chart.”
SuperM Just Became The First K-Pop Group To Get A Billboard No. 1 Debut Album And It’s Caused A Debate About Bundling
This week, K-pop group SuperM became the first Korean act to achieve No. 1 on the Billboard 200 albums chart with their debut album.
The group was announced by SM Entertainment in August and billed “the Avengers of K-pop”, bringing together members from already established groups SHINee (Taemin), EXO (Baekhyun and Kai), and NCT (Taeyong, Ten, Lucas, and Mark).
Their album, SuperM: The 1st Mini Album, sold a first week total of 168,000 equivalent units. According to Billboard, 164,000 of those were album sales, while 4,000 came from streaming.
Those numbers are practically unheard of in an era almost entirely dominated by streaming. Every 1,500 song streams counts as the equivalent to one sale, meaning SuperM’s seven-track album was streamed around 4.9 million times over the course of its first week.
The No. 2 spot went to Summer Walker, whose debut album Over It earned 134,000 equivalent units — only 14,000 of which came from album sales. In comparison to SuperM, Over It gained almost 155 million streams in its first week.
The numbers have caused some debate online about the methods used for artists to achieve No. 1 on the Billboard charts.
In order to secure their No. 1 spot, SuperM released eight different versions of their album: one corresponding to each member, and a “United version”. The collection completes a SuperM logo on the spines, which fans were encouraged to share photos of in exchange for the chance to appear on the group’s Instagram story.
Meanwhile, digital copies of the album were included with every sale of a merch item on the SM Entertainment official store, including flash sales of signed posters and picture disc vinyl. Most of the items on the website included the option to purchase with Affirm, an app which lets you buy now and pay later.
Digital copies of the album were also included with the purchase of tickets to SuperM’s US arena tour, which went on sale the day after the album was released.
Fans of the group were also given the opportunity to sign up for a text message newsletter, which encouraged them to buy the album and regularly mentioned the “chart battle” for Billboard No. 1.
“i get more texts from @superm than i do my own mother”
“the way superm texts me more than my own friends back home do”
A note on the SM Entertainment Global Store claimed the album was “an official release from SM Entertainment and Capitol Records”, and all sales would contribute towards the Billboard chart. A similar note appears in the bio of the store’s official Instagram page.
original post: theqoo
1. Wow … The US media are sarcasm SuperM
2. SM is silly. What is so urgent that they are being mocked for such promotions?
3. BuzzFeed’s words are even a bit more sarcastic than The New York Times.. “They should create a Billboard top merch chart” …ㅋㅋㅋㅋ
4. I’m tired of sarcasm from the US mediaㅋㅋㅋㅋㅋ That’s not the Kpop Avengers, it’s a shame.
5. SM shit on K-pop … I hope it will not affect other Kpop singers.
6. Get rid of K-pop ㅠㅠㅠ Just SM-pop ㅠㅠㅠㅠ
7. Why did SM pack whole K-pop and humiliate K-pop?
8. At a press conference, SM said that they wanted to be a pioneer of Kpop in the US, but they pioneered in the most humiliating way.
9. At this moment, Billboard looks like an idiot…
10. SM called it the K-Pop Avengers, and they were actually taking revenge on K-popㅋㅋㅋ
11. NCT, MONSTA X, Seventeen … SM is making it difficult for groups that are trying to expand their fandom in the US ㅠㅠㅠㅠ
12. They should go slowly. What is so urgent? … If they take the phrase ‘K-pop Avengers’ to promote, they should make everything cleaner and more decent
13. NCT’s response in the US is good, SM should expand NCT’s fandom in the US instead of doing humiliating things like this.
14. I really hate it … I hope it will not affect other Korean singers
15. If they had called themselves the SM Avengers instead of the K-Pop Avengers, things wouldn’t have been this bad. There are so many entertainment companies in Korea with so many talented idols, what have they taken to claim to be the K-Pop Avengers
16. SuperM is not K-pop, it’s SM-pop
17. That’s not the K-Pop Avengers, that’s the K-Pop shame.
18. SM is the issue …. In Korea, they can do whatever they like with their power but this is the US…
19. If you have a conscience, you have to apologize for the hard work of other Kpop singers and your future juniors.